Top 8 SEO Certifications (Free & Paid)

What Is SEO Certification?

You can obtain an SEO certification from educational platforms, digital marketing agencies, or other businesses specializing in SEO. These certifications are granted after completing an assessment at the end of a specific course.

As there are no university degrees in SEO, certifications are a popular way to demonstrate your knowledge of SEO fundamentals, particularly if you’re just beginning your career as an SEO specialist. In this article, we will explore the best free and paid SEO certifications. Keep reading to find out more.

Best SEO Certificates

The following are some of the most reputable SEO certifications available. These companies and organizations possess strong credentials, and their courses are comprehensive, well-structured, and taught by experienced professionals.

  1. SEO Crash Course by Semrush
    • Best for: beginner and intermediate SEOs
    • Duration: 2 hours
    • Cost: free
    • Certificate: yes
    • Instructor(s): Brian Dean

    At Semrush, we offer a wide range of online courses and exams. The SEO Crash Course is an excellent starting point for your SEO learning journey. This course provides a solid foundation for advanced training in various areas of expertise through the Semrush Academy.

    Semrush SEO Crash Course

    After completing the course, you can take an exam. Upon passing, you will receive a certificate. You can further enhance your knowledge by taking other Semrush courses and earning additional certifications, including those tailored for intermediate and advanced users, as well as digital agencies.

    Here are some other popular courses offered by Semrush Academy:

    • Content-Led SEO + Certification (with Brian Dean)
    • Content and SEO Agency Playbook + Certification (with Andy Crestodina)
    • Marketing Analysis – Where Theory Meets Practice + Certification (with Fernando Angulo)
  2. Google SEO Fundamentals by UC Davis
    • Best for: SEO beginners
    • Duration: 29 hours
    • Cost: free
    • Certificate: yes
    • Instructor(s): Rebekah May, Eric Enge

    Google does not provide a Google SEO certification. However, they recommend a free online SEO certification course called Google SEO Fundamentals, which is part of an SEO Specialization series created by the University of California, Davis, and powered by Coursera.

    Google SEO Fundamentals

    This course is divided into four modules and takes approximately 29 hours to complete. A certificate is awarded upon successfully passing the final exam. Each module includes a series of short video tutorials, followed by quizzes to assess your understanding.

    Tip: If you need to learn the basics of digital marketing, check out the free course offered by Google Digital Garage called Fundamentals of digital marketing.

  3. SEO Certification Course by HubSpot
    • Best for: SEO beginners
    • Duration: 4 hours
    • Cost: free
    • Certificate: yes
    • Instructor(s): Rachel Sheldon, Matthew Howells-Barby

    The SEO Certification Course is provided by HubSpot, a company renowned for its inbound marketing and sales software. This video course, lasting nearly four hours, covers SEO basics through six lessons, 25 videos, and five quizzes.

    HubSpot SEO Course

    The well-produced videos delve into topics such as on-page SEO, technical SEO, keyword research, link building, optimization for rich snippets, and SEO reporting.

    Tip: Consider also taking HubSpot’s Inbound Marketing Course, which is aimed at novices looking to learn more about inbound methodologies and strategies.

  4. SEO Training by ClickMinded
    • Best for: beginners to intermediate SEOs
    • Duration: 5 hours
    • Cost: $997
    • Certificate: yes
    • Instructor(s): Tommy Griffith

    The SEO Training offered by ClickMinded has helped “8,702 startups, agencies, entrepreneurs, and students learn SEO, achieve higher rankings, and drive more traffic.” The training program covers SEO fundamentals, introduction to SEO tools, optimizing for search engines, keyword research, introduction to Google Search Console, and a certification exam.

    ClickMinded SEO Training Courses

    ClickMinded also offers training in paid advertising, content marketing, email marketing, social media marketing, sales funnels, and web analytics.

  5. Advanced Search Engine Optimization Program by Simplilearn
    • Best for: beginner SEOs
    • Duration: 36 hours
    • Cost: free
    • Certificate: yes

    Simplilearn is a leading certification training provider with over 400 courses in various domains. Within their platform called SkillUp, they offer free courses that help beginners develop strong foundational skills for career growth.

    The Advanced Search Engine Optimization (SEO) Program includes 36 hours of self-paced videos covering all the essential concepts that a beginner SEO should know. Topics include keyword research, competitive intelligence, website planning, and tips for building a successful career in SEO.

  6. Google Analytics 4 Course by Google
    • Best for: intermediate to advanced SEOs (or anyone interested in learning Google Analytics 4)
    • Duration: 10 hours
    • Cost: free
    • Certificate: yes

    Google Analytics, the current version—Universal Analytics—will cease processing data on July 1, 2023. It will be replaced by Google Analytics 4, a next-generation analytics solution. Therefore, it is crucial to learn the new platform and smoothly transition.

    Google has created an interactive Google Analytics 4 Course on Skillshop to assist you in this process. The course provides lectures on setting up a Google Analytics 4 property, utilization of its reporting tools, key measurement features, and effective data analysis techniques.

    Google Analytics Certification

    The entire series takes approximately 10 hours to complete.

  7. All-around SEO Training by Yoast
    • Best for: beginner and intermediate SEOs
    • Duration: 3 hours
    • Cost: $99/year (includes access to other courses in the Yoast Academy + Yoast SEO Premium plugin)
    • Certificate: yes
    • Instructor(s): Joost de Valk and other SEO experts from Yoast

    The All-around SEO Training is a simple and easy-to-follow video course created by the makers of the most popular WordPress SEO plugin—Yoast. The course consists of over three hours of videos divided into 39 short clips. Lessons are taught by SEO professionals from Yoast, including their founder Joost de Valk.

    All-around SEO Training from Yoast

    Throughout the course, you can test your knowledge with several quizzes that will help reinforce your newly acquired skills. An 80% score is required to pass each quiz. Upon completion, you will receive an SEO certificate and downloadable actionable PDF files for future reference.

  8. Advanced SEO Certification Training by Market Motive
    • Best for: intermediate SEOs
    • Duration: 30+ hours of videos and 15+ hours of live online classes
    • Cost: paid; self-paced learning $1,199, online boot camp $1,499 (prices vary depending on location)
    • Certificate: yes
    • Instructor(s): Matt Bailey

    Market Motive, an internet marketing training company, offers an Advanced Search Engine Optimization (SEO) Certification Training to help participants master the process of organically driving traffic to websites. The training covers critical components such as keyword research, on-page and off-page optimization, and SEO analytics.

    Advanced SEO Training US

    The course is available in self-paced learning and online boot camp formats. Marketers, content writers, sales professionals, entrepreneurs, and business owners can greatly benefit from this training. To earn certification in advanced SEO, participants must complete three projects and one simulation test with a minimum score of 60%. Although there are no prerequisites to take the course, Market Motive recommends completing their SEO foundations course beforehand.


What Is an SEO Certificate?

An SEO certificate is a document that verifies the successful completion of an online SEO course or training. Usually provided in PDF format, it can be attached to your CV or LinkedIn profile.

Is SEO Certification Worth It?

If you’re starting out or looking to improve your qualifications, a structured program led by an SEO specialist can be valuable. However, if you already possess extensive SEO experience, clients, and a track record of successful SEO projects, certification may not be essential. True SEO expertise comes from a combination of theoretical training, hands-on experience, and delivering outstanding results for real-world businesses. While SEO courses and certifications can be helpful, they alone are insufficient for becoming an SEO expert.

Does Google Offer an SEO Certification?

Google does not provide a general SEO specialist certification. However, they recommend certain SEO courses and operate their own learning platform called Digital Garage, which offers courses on digital marketing, career development, and data analysis.

How Much Does SEO Certification Cost?

The cost of SEO certifications varies widely, ranging from free to thousands of dollars. The price tag doesn’t always indicate the value of the course, so it’s important to select a course from a reputable institution taught by industry-recognized SEO experts.

How Can I Obtain an SEO Certification?

To obtain certification in SEO, one straightforward option is to complete some of the free courses offered by Semrush Academy. They offer courses and certifications in beginner SEO, advanced SEO, link building, competitive analysis, keyword research, content marketing, and more.