Imagine you have just launched your brand new business and published your website. Excitedly, you go to various search engines like Google, Yahoo, and Bing to see how well your website is ranking. However, to your dismay, your website is nowhere to be found. Is something wrong with your site?
Fear not, the issue is not with your website itself. The problem lies in the fact that search engines are simply unaware of its existence. Building up SEO takes time, and it is highly unlikely that search engines will automatically crawl and index your new site within a few minutes. So, what should you do? How can you make sure your website appears on search engines?
Luckily, there is a simple step that many new website owners tend to overlook: Search Engine Registration.
What is Search Engine Registration (SER)?
Search Engine Registration involves submitting your website to search engines to inform them that it exists. By registering your website, you give search engines the opportunity to “crawl” and index your site. This, in turn, enables your website to appear on search engines, helping potential customers discover it.
Is Search Engine Registration Automatic or Manual?
Search Engine Registration can be both automatic and manual. However, there are important distinctions between the two processes, and opting for manual registration offers several benefits over automatic registration.
Automatic Search Engine Registration
Automatic registration relies on search engines’ algorithms to find your website on their own. This can happen through backlinks that reference your site. However, it is uncertain how long it will take for search engines to come across these backlinks or your website in general, crawl your site, and index it in their search results. As a result, automatic SER is not the wisest choice for your business.
Manual Search Engine Registration
On the other hand, manual SER is much more efficient and yields faster results. As soon as your website goes live, you can manually register it with search engines to notify them of its existence. This way, you don’t have to rely on algorithms that can take weeks to find your site. Additionally, manual search engine registration allows you to promptly update search engines whenever you make changes to your website.
To illustrate the difference, let’s consider a bakery business. Suppose you registered your website with search engines when you first started your business. Now, as your business expands, you decide to offer cakes alongside your pastries. You update your website by adding a new page that showcases your cake service. While you initially used manual registration, it may still take some time before search engines crawl your site again and notice the addition of the cake service. Waiting for automatic crawling could cause you to miss out on potential business opportunities.
However, by manually registering the change with search engines as soon as you add the new page, you can obtain faster results in terms of how your website and its offerings appear on search engines.
Why is Search Engine Registration Important?
Search Engine Registration holds significant importance for several reasons:
- Getting noticed by search engines: Without registering your website, it could take weeks for search engines to notice it. Don’t miss out on potential customers and revenue simply because you haven’t registered your site!
- Notifying search engines of new pages: Whenever you add a new page to your website, make sure to register it with search engines. This is a crucial step for getting these new pages listed on search engines, particularly if they showcase new products, services, or keywords that you want to rank for.
- Optimizing your SEO: Search engines drive organic traffic to your site and display top results based on various factors, including keywords. Registering your website with search engines helps them “read” your pages, identify your keywords, and display results that align with the target search term.
FAQs about SER:
What is Web Crawling?
Web crawling, also known as “crawling,” is the internet’s way of examining how pages are interconnected, both within the same website and between different sites.
To better understand web crawling, let’s refer back to the bakery business example. Imagine the town’s website lists your bakery under local places to eat. When a search engine crawls the town’s page for local dining options and finds a backlink connecting to your website, it recognizes the connection and proceeds to “read” both websites.
Furthermore, search engines may crawl a website to understand how different pages relate to one another. In the case of the bakery website, the search engine might find that the home page links to product and service pages, contact information, and more. The search engine then crawls each of these linked pages, as well as any additional internal links on those pages and any external links leading to outside sites, to establish interrelations.
Search engines utilize web crawling to provide relevant information in their search results. This is why considering SEO during Search Engine Registration is crucial!
Is Search Engine Registration the Same as Submitting a Sitemap?
No, submitting a sitemap is not equivalent to registering your website with search engines. While a sitemap informs search engines about the interconnections between your site’s pages (thus aiding in crawling), it does not fulfill the purpose of registering your site.
How to Get Started with SER
As you can see, search engine registration is of utmost importance when it comes to getting your website noticed. Additionally, search engine registration complements Google My Business, another essential tool that can help attract more attention and customers to your business.
If you need assistance with registering your business’ website on search engines, getting started with Google My Business, or improving your site’s SEO, Media Venue is here to help! With 100 years of combined experience in media services, we offer a range of digital media services, including content development and SEO. For more information on how Media Venue can enhance your marketing investments, visit our website or contact us at (502) 855-4783.
Let Media Venue empower your marketing efforts!
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